Unveiling the Disruptive Strategies: Highlights from Toronto's Retail Media Industry Summit

The recent Retail Media Summit in Toronto unveiled transformative insights into the future of retail media, where industry leaders shared their experiences navigating this dynamic landscape. As brands increasingly seek solutions for measurement, personalization, and cross-channel integration, the conference highlighted opportunities that align perfectly with ShopLiftr's innovative approach to retail media technology. The discussions revealed several crucial trends that are not only shaping the future of retail media but also validating the solutions that forward-thinking technology partners are bringing to market.

Data-Driven Decision Making Takes Center Stage

Kellogg's emphasis on incremental sales measurement highlights a critical industry shift. For example, their holiday campaign demonstrated how connecting digital coupon activations directly to in-store purchases provided unprecedented insight into consumer behavior. With marketing budgets remaining flat, brands like Kellogg's are leveraging data to maximize every dollar spent.

In Canada, retail media will account for 1 in 5 digital ad dollars this year, underscoring the importance of data analytics in optimizing marketing spend. ShopLiftr directly addresses this need, providing comprehensive measurement capabilities and clear attribution insights that help brands optimize their ROI through similar connected experiences.

RMNs: From Optional to Essential

MARS Pets' strategic approach with their holiday pet food campaign demonstrates how Retail Media Networks (RMNs) have become indispensable. Their campaign across multiple RMNs achieved a 40% increase in engagement by adapting creative content in real-time based on consumer response.

Over 60% of Canadian brands and agencies have partnered with retail media suppliers. This indicates a strong trend towards integrating RMNs into marketing strategies, highlighting their importance in the retail sector. ShopLiftr's trade promo database and personalization capabilities enable brands to maximize their investments similarly, delivering tailored & flexible experiences that resonate with specific consumer segments - whether they're pet parents, busy families, or value shoppers.

Emerging Platforms Show Promise

Molson Coors' success story with Uber Eats illustrates the potential of emerging platforms. Their beverage promotion campaign achieved remarkable results by connecting with consumers in the moment of purchase intent. Despite being new to RMNs, they saw a significant lift in sales by focusing on precise measurement and attribution.

In Canada, online food delivery is expected to reach a projected $28.6 billion by 2030 (7.7% annual growth rate), highlighting the opportunity in emerging platforms. ShopLiftr's flexible platform architecture supports this type of innovation, helping brands maintain consistency while adapting to new opportunities and integrations. Our robust measurement framework ensures transparency and accountability across all platforms, just as Molson Coors required for their pioneering campaign.

The Future is Integrated

As the industry moves toward greater integration of digital and physical retail experiences, ShopLiftr stands ready as an end-to-end partner. Our technology bridges the gap between online and in-store shopping, while our ad tech capabilities drive the personalization and engagement that modern consumers expect.

With 73% of consumers use multiple channels across their shopping journey and expect a seamless experience, integration is paramount. ShopLiftr's solutions ensure brands can meet these expectations effectively.

Partnering for Success

The challenges observed - from scaling measurement to managing creative across multiple channels - require sophisticated solutions. ShopLiftr's comprehensive platform addresses these challenges head-on:

• Measurement and attribution capabilities that provide transparent insights

• Seamless integration of creative services across channels, on any screen, any size, anywhere

• Dynamic creative personalization that enhances consumer engagement

• Robust analytics that support data-driven decision making

  
  

As we look ahead to 2025 and beyond, success in retail media will depend on having the right technology partner. ShopLiftr's innovative platform, combined with our industry expertise, positions us as an ideal partner for brands navigating this evolving landscape. By simplifying complexity and delivering measurable results, we help our partners stay ahead of trends and drive meaningful outcomes in their retail media initiatives.

Ready to transform your retail media strategy? Partner with ShopLiftr to turn these insights into action and drive measurable results in your retail media initiatives.